Category: Industry

A Day in the Life: Lingerie Brand Founder Helena Stuart of Only Hearts

A Day in the Life: Lingerie Brand Founder Helena Stuart of Only Hearts

“A Day in the Life” gives you a look into the incredibly varied days of individuals working in the lingerie industry. You can view the previous installment here. Today, we’re exploring the job of a founder for a made-in-NYC lingerie brand. Helena Stuart, founder, owner, and designer of Only Hearts, […]

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Midnight Garden: Elegantly Embroidered, Whimsical Lingerie from Va Bien Atelier

Midnight Garden: Elegantly Embroidered, Whimsical Lingerie from Va Bien Atelier

Though I often feel disenchanted with the lingerie industry (I decided to forego lingerie market for the first time in years this season because I was starting to feel like I wrote the exact same lingerie trend report every six months), there are still some pieces that take my breath […]

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What Happened to the 2016 Victoria’s Secret Fashion Show?

What Happened to the 2016 Victoria’s Secret Fashion Show?

Victoria’s Secret has had a tumultuous year. Slow to pivot into the bralette trend that’s been taking over intimate apparel and even slower to take advantage of the industry’s shift towards more natural styling and models, VS had been forced into the unenviable position of playing catch-up. This year, the […]

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There’s Still Time to Reserve Ad Space on TLA for the Holidays!

There’s Still Time to Reserve Ad Space on TLA for the Holidays!

Peak season for the lingerie industry is rapidly approaching, and if you’re looking for where to put your marketing dollars to best use, consider advertising on The Lingerie Addict. With hundreds of thousands of visitors and around half a million views per month, TLA is the largest intimate apparel blog […]

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Journelle’s Emerging Designers Program: Season 2

Journelle’s Emerging Designers Program: Season 2

Disclosure: This article contains affiliate links Journelle’s Emerging Designers Program is back for a second time, and I am incredibly excited to see this boutique continue their mission of supporting and featuring indie designers. It’s easy for any lingerie shop, but especially one with Journelle’s cachet and reputation, to simply […]

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LYCRA(r) MOVES(tm) ATHLEISURE

LYCRA(r) MOVES(tm) ATHLEISURE

Disclosure: This article is sponsored by Invista. There’s no denying it; athleisure has taken over the lingerie world. Sports bras, hoodies, leggings, athletic tanks – these items are no longer reserved for the gym. Instead, they’ve become a vital part of the everyday wardrobe, suitable for everything from workwear to […]

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Fall in Love with Yandy’s Autumn 2016 Bra Collection

Fall in Love with Yandy’s Autumn 2016 Bra Collection

Disclosure: This article is sponsored by Yandy.com. After 2 strong releases in spring and summer, Yandy returns to the world of bras with their autumnal “Everyday Sexy” collection. While the first two releases focused on fun, floral, lacy basics in shades of grey, peach, and blue, this season’s range takes […]

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Did ASOS Steal From Hopeless Lingerie?: On Copyright and Lingerie Design

Did ASOS Steal From Hopeless Lingerie?: On Copyright and Lingerie Design

If you follow fashion news, you may have caught a recent story where Hopeless Lingerie accused ASOS of design theft. According to Hopeless, ASOS copied two of their designs, the Darla Knickers and Rosemary Bralette. In a previous post on the modern day reappearance of vintage lingerie trends, I shared […]

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Inclusivity Without Fanfare: Nettle’s Tale Swimwear Lookbook

Inclusivity Without Fanfare: Nettle’s Tale Swimwear Lookbook

I’m not sure how I heard first heard of Nettle’s Tale. Maybe on Twitter. Or perhaps Bustle. All I know is that I’ve had them bookmarked for a little while as an example of a company doing this inclusivity thing right. Made in Vancouver, BC, Nettle’s Tale has an appropriately […]

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Lingerie of the Week: Universal Standard Thames Fog Dress

Lingerie of the Week: Universal Standard Thames Fog Dress

I don’t know about you, but I love the idea of a mesh dress. Obviously, it’s perfect for outerwear as part of a layered look, but a sheer dress is also excellent as lay-around-the house loungewear. Universal Standard’s Thames Fog Dress is a recent discovery, but I’m already plotting how […]

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